Procurement Strategies Review Competition is fierce in today’s world and a business must work smarter versus harder. Many big name chain stores have achieved success but none like that of Wal-Mart. The following is a review of the Wal-Mart customer and his or her expectations of its procurement process. An additional review of how these expectations affect Wal-Mart’s strategies, policies, and procedures at both the domestic and global level is also included.
Customers
Internal “An internal customer is anyone you count on or rely upon to complete a task or a function or to provide you with information so that you can get your job done… and anyone who counts on you to complete a task or function or to provide them with information so
…show more content…
Wal-Mart had a contract with a third party procurement firm in Asia. The firm used suppliers that would mark-up merchandise and resell that merchandise to Wal-Mart. The company has reduced costs, lead times, and eliminated the middleman mark-ups. In 2002, Wal-Mart began to buy directly from the manufacturer to procure a better price. According to Stundza, (2006), “ Wal-Mart has global procurement and supplier alignment teams responsible for identifying new suppliers, sourcing new products, building partnerships with existing suppliers, and managing the global supply chain of Wal-Mart’s direct imports.”
Figure 1: Wal-Mart’s Procurement Process Conclusion Wal-Mart is the leader in its industry and continues to grow in popularity among the consumer. The reason for its growth in popularity is its promise to deliver quality products at low prices. Wal-Mart can influence its suppliers in a way that ensures a low price on the products it sells. Wal-Mart expects its suppliers to follow its lead in giving the customer what he or she expects and will continue to grow in consumer popularity as a result.
References
Earl, D., (2004). What is internal customer service? Donna Earl Training, Retrieved from http://www.donnaearltraining.com/Articles/internalCustomerService
Kaufman, L. (2009, August 11). Wal-Mart 's Backward Business Revolution. Forbes.com. Retrieved from
Walmart claims that its mission is centered on helping people live better which not only applies to customers and associates, but also to the workers who make their products. Furthermore, all the products that Walmart offers to its customers are supposedly verified whether they are produced with dignity and respect for workers. In order to be accepted as Walmart’s supplier there are standards and obligations expected from suppliers. Following section examines closely what are the key standards that according to Walmart prevail within its global supply chain (Walmart, 2012).
The two supply chains of Walmart and Amazon are different from each other and are efficient at their own perspectives. Both the supply chains are highly efficient in reaching out the customers in different ways. Walmart’s supply chain is completely based on store based retailing whereas Amazon’s supply chain is based on online retailing. The various methods followed by Walmart in its supply chain are vendor management inventory, cross-docking and central warehousing. Amazon acts as a retailer, as a third party and as an agent in supply chain management while selling various products through online.
Many people may ask the same question. “Is Wal-Mart good for the economy?” or even “What are Wal-Mart’s standards for suppliers?” Wal-Mart currently has over 4,000 stores in the United Stated and about over 3,000 internationally. As many people may know, Wal-Mart is the largest retailer in the world. In the year of 2004 Wal-Mart had accounted for 6.5 percent of the retail sales. The wellbeing and prosperity of specialists over their production network is the Mindful Sourcing bunch 's top need, which may be the reason Wal-Mart suppliers are contractually needed to sign their “Benchmarks for Suppliers” before they can even be endorsed to deliver stock available to be purchased at Wal-Mart. These Norms for Suppliers make clear their essential desires for suppliers and processing plants in regards to the treatment of laborers and effect on nature. Suppliers are as well needed to show the “Norms for Suppliers” in the nearby dialect in all industrial facilities where items have been made for them, so specialists know the desires of suppliers and plant administration. In this case, many citizens may believe that Wal-Mart may be both good and bad for America in many different ways. This store has been the cost of many people losing their jobs, but it has also helped keep the United States inflation down. Although Wal-Mart does help create many jobs for people, it does not pay them at
Having strong presence in the retail industry, the firm expanded business to offer second hand car. The firm leverage on its competencies to provide its own product to consumer. Also, Wal-Mart works heavily with its suppliers. This symbiotic relationship can be seen as vertical integration due to the level at which Wal-Mart analyses its suppliers and improves their manufacturing processes. Wal-Mart definitely has the business strategy of Low Cost Leadership. They do nothing to really differentiate themselves from competitors and provide no-frills self-service stores that always provide the lowest prices. Wal-Mart has built enough clout with suppliers that they can dictate the prices and go in and change suppliers manufacturing processes in order to wring out more and more savings for the consumer.
The suppliers are the root of their supply chain management system. To maintain high quality products, Wal-Mart has developed supplier standards that all perspective suppliers must meet. Wal-Mart supplier standards reflect many of the sensitivities of the global community as well as meet their suppliers', customers', and shareholders' expectations about how Wal-Mart conducts its business. Wal-Mart regularly monitors the factory base of their suppliers in order to assure that their suppliers must comply with the legal requirements and standards in the jurisdictions in which they conduct business. This includes labor and compensation laws, health and safety laws, and environmental laws.
Evidently, Wal-Mart is not doing anything to differentiate itself from rivals. It gives no frills to self-service outlets always providing the cheapest prices. Through a well-built influence with suppliers, the company has gained the power to manipulate prices and amend manufacturing procedures thus wringing out more savings for its customers. All that the company does from the frequent calls to suppliers to doubling up execs in hotel rooms aimed at saving the
The procurement section of Target’s supply chain is an essential part of how it replicate costs to customer requirements. The overall affiliation between customer fulfillment and the supply chain are closely linked to products that are designated based on benchmarks that have been appropriately matched to target costing structured with market criticism and feedback provided. When focusing on purchasing products to sell to customers, the organization selects and processes the best option that best matches Target’s
4. Relations with Suppliers- Wal-Mart has in place a system that helps to achieve their goal of lower prices. This Information Technology system includes computers, networking, and internet that cuts inventories and waste and helps with speedy delivery. This system also helps Wal-Mart to keep in constant contact with suppliers by transferring the data that suppliers need so they know what Wal-Mart needs. Wal-Mart also works with suppliers to improve their production and squeezes the best prices out of its supplier. The video referred to Wal-Mart as the customer’s agent. All of this focus Wal-Mart puts on suppliers reduces costs and lowers prices. Wal-Mart’s technological/logistical leadership remains unmatched by competitors (Web, 2005).
Wal-Mart’s sheer size gives it unrestrained economic power which allows it to drive down costs in the retail and manufacturing sectors and to enact its own standards with regards to its work force.
Wal-Mart is the world's largest retail and departmental store chain. Having business operations in 27 countries with 69 different brand names, Wal-Mart is able to serve a huge number of customers per day. Wal-Mart is the fastest growing and the most successful retail brand in the world. The factors which make it the strongest brand in its industry include large customer base, sound financial strength, strong brand image, and huge supply chain network. Wal-Mart has certain weaknesses in its operations and business setup like low acceptability of certain products, high employee turnover, and less recognition of newly introduced brands. These weaknesses can be overcome by availing attractive opportunities from the market and investing more in the most profitable areas. Wal-Mart faces the biggest threat from its competitors and ever-changing customer preferences.
Wal-Mart is the number one retailer in the world in both sales and earnings, dwarfing many of its retail competitors. It offers a full assortment of products ranging from clothing to electronics. It currently has 6000 locations predominately within the United States with over $312.4 Billion in net sales during 2006. In addition to its strong domestic presence, Wal-Mart has expanded aggressively to Canada, Mexico, and Puerto Rico with over 1000 locations within those countries. This expansion can potentially create greater economies of scale for Wal-Mart services and merchandise. The synergies created by expansion will also drive profitability in the future by providing goods and services at even lower costs to consumers. In order to enter foreign markets successful, Wal-Mart engages in both joint ventures and acquisitions. By utilizing this method, Wal-Mart intends to leverage foreign retailer's market knowledge with its own core competencies of merchandising and supply chain management (Stilgoe, 2003).
A few reasons as to why Wal-Mart became a leader in the retail industry is due to their practices in obtaining competitive advantage by offering the lowest prices for the market. Wal-Mart built their practices by giving suppliers transparency to meet the demand of customers and granting them long-term relationships by purchasing goods in bulks. In addition, their turn times on inventory are three-five days faster than regular competitors. The inventory shelves are similar to Honda since they only hold up to four hours of inventory in their manufacturing site. Also, Wal-Mart holds their own transportation which is why they can manage their costs efficiently for the company. Their transportations system constitutes links between suppliers, distribution centers and retail stores. They have restrictive criteria for drivers where in order for them to be hired they would have to be accident free for a consistency of minimum 300,000 miles accident free. The supply chain practice that they have gained since they began the business was strategically faster and cheaper than all competitors. 85% of Walmart’s inventory is taken care of by their own transportation system and only about fifteen percent is taken care of by the suppliers through cross-docking. Wal-Mart uses
Wal-Mart is arguably the most dynamic corporation in the last 50 years in the United States, if not the world. Arising from its beginnings in Bentonville, Arkansas, it has grown to over 4,400 discount stores, super centers and corner markets worldwide. Wal-Mart continues to expand despite public criticism of its labor practices as well as complaints about their treatment of competitors. The many strengths of Wal-Mart, like their low cost production and marketing practices, will aid Wal-Mart as it continues to grow in the retail
Discussion Question: Which parts of the value chain does Wal-Mart target in order to achieve a low-cost advantage over its rivals? Answer: Wal-Mart has an extensive real-time information sharing network with vendors to make the supply chain much more efficient. It targets purchasing, store delivery, procurement practices that leverage the company’s relative buying power, investment in a large fleet of trucks for distribution of inventory, optimization of the product mix, use of security systems, preferred real estate rental and leasing rates, and lowering labor costs.
Moreover, it was possible to deliver several Wal-Marts on a single tour, because of the special store arrangements. Thus it was possible to save in-bound logistics costs. Vendors were not allowed to provide more than 2.4% of Wal-Marts purchases, making the discount retailer independent and dominating its suppliers. Nevertheless, working with Wal-Mart is very profitable; the purchase of Procter & Gamble's products equals about 10% of their annual revenue. Through developing electronic invoicing and annual strategic business planning packages for the communication with the vendors, it was possible to reduce the inventory costs and to increase sales.