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Swot Analysis Of Drybath

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Group Assignment Course Title: Principles of Marketing Course Code: MKT001 The “SMART” Marketing Plan Product: Drybath Group Member: Chan Ka Yi () Kho Ka Chun (8465294) Lee Tsz Kwan, Rossetti (8478485) Luk Wing Ho, Vincent (8421157) Ng Wai To (8482761) Yan Sze Long, Iris (8429795) Executive Summary Introduction of the product Drybath is different from others shower gel appear in the market because it does not need to use water for cleaning your body. It is used to clean your body using the skin-rubbing motion of your hands to gently remove dead skin cells and full-body odour. SWOT Analysis Strengths Build up a closer bond in staff-employers relations It is a …show more content…

We are going to create some differentiation of our product in order to achieve the aims. Product Differentiation As Drybath is a waterless shower gel, it is different apart from the traditional common shower gel. It means that it can bring more convenience to the busy city people and help them to save time. In addition, Drybath also will not produce not much sewage than the traditional shower gel. This is a good gimmick to attract the people who concern about whether the product is environmentally friendly or not to buy it. Channel Differentiation Apart from the common shower gel on the market, Drybath’s selling channel is mainly through the internet. However, it is too narrow because sales platform is lack even though the cost of freight when ordering it in the internet. In order to increase the sale volume and reputation of our firm, we will also set up some vending machines in the stadium and gym room in order to let the consumers purchase it through a more convenient way. Image …show more content…

It's divided into two different packages, that is, for-family-use and individual use. The former one is mainly targeted for the household users that place it at home for cleaning up. And the latter one is targeted for the individual users that emphasizes on the rationale, as tiny as you can carry it all the time. It's designed to be elastic, portable as well as user-friendly. Users only need to fold up and squeeze the package when they use. Each product has been watermarked to guarantee its uniqueness and originality. According to the bureaucratic announcement, 15ml drybath can clean up full-body meanwhile can wash both the face and hands with only 6ml. About the post-sales services, drybath assumes all the services and withdrawals within 30 days under non-human-caused damage. Although the suppliers finally got their rights to cancel all the paid orders, customers still can enjoy full refund of

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