1.1 Elaborate on why video content is considered a valuable tool for increasing conversion rates in online marketing and what are some key factors, beyond video content, that can also contribute to higher conversion rates.
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1.1 Elaborate on why video content is considered a valuable tool for increasing conversion rates in online marketing and what are some key factors, beyond video content, that can also contribute to higher conversion rates.
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- 1- Discuss two major changes in the publishing industry generated by the Internet and EC technologies. Why are these changes important? 2- E-mail advertisement is very popular. What are benefits of using e-mail to advertise?1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.Q. explain why traditional marketing is losing it's position to e- marketing ?
- What is Consumer-to-business (C-to-B) online marketing?What is Consumer-to-consumer (C-to-C) online marketing?TOPIC: The influence of social media on retail consumer behavior. look at least five academic resources (preferably peer-reviewed academic journals) on your research topic. Use journal articles where other researchers report research they have conducted on The influence of social media on retail consumer behavior. and explain how is it relevent to your topic.
- Find at least three blog sites that would help purchasers in managing their spend, sourcing globally, using e-sourcing and outsourcing or off-shoring.5. Explain why marketers need to understand the extent of engagement with the messages about their products and the environments in which consumption of these products occurs. Explain your answer with an example.7 Distinguish between social media marketing, inbound and content marketing. 8 How can the Internet and digital media be used to develop new markets and penetrate existing markets? What types of new products can be delivered by the Internet?
- Powerful retailers are demanding cash payments from manufacturers for access toshelf space. These payments are known as A.inducement fees. B.merchandise allowances. C.slotting fees. D.co-op advertising fees.What is Direct-response television (DRTV) marketing?Investigate various factors that influence consumer trust one-commerce systems.• Discuss the different ethical factors that affect consumers'perspective towards e-commerce. You need to use at least 4 cases inthe discussion to add value to your discussion.