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- Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. What can be the Significance of Research, Research Question/s, and definition of key terms based on the topic above?In a qualitative method approach.Subject: Quantative Research Method Need to write research problem on supply chain?Define customer.
- Section 2: Brand Performance Table 1: Brand Performance Metrics Share of Sole Loyalty (%) Market Average Purchase Category Buying Rate Penetration Category Requirements (%) Brand Share (%) (%) Frequency Twinings 32 71 3.1 6.3 45 16 Nerada 23 62 3.0 6.8 38 11 Lipton 19 43 2.8 7.2 29 7 Tetley 15 32 2.8 7.6 21 3 Bushells 17 2.5 8.2 18 1 Pukka 8 2.0 9.8 13 Average 100 39 2.7 7.7 27 6 2. Table 1 shows the brand performance metrics over a 6 month time period. Are there any patterns evident between the brand performance measures in Table 1? Describe the patterns and differences that you see between the competing brands, and specifically for Lipton. (500 words approx.)Question 3 Use the Ansoff matrix to discuss the strategic choices relevant to Pepsico’s competitive rivalry The Case PepsiCo was the world’s largest snack and beverage company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap ’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the line-up as highly complementary since most of its products could be consumed together. For example, Tropicana orange juice might be consumed during breakfast with Quaker Oatmeal, and Doritos and a Mountain Dew might be part of someone’s lunch. In 2014, PepsiCo’s business line-up included 22 $1 billion global brands. The company’s top managers were focused on sustaining the impressive performance through strategies…Question 10 Explain the meaning of Segmentation in space market? and why this market is highly segmented? Use the editor to format your answer
- Question 1. The table below shows the sales figure for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to january the following year:- i. A simple three month moving average ii. A three period weighted moving average using weights of 1, 2, and 3. Assign the highest weight to the most recent data iii. Exponential smothing when α = .6 and the forecast for march is 350 vi. Detemine which of the three forecasting technique is the most accurate using MAD N.B. Only answer IVQuestion 1. The table below shows the sales figure for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to january the following year:- i. A simple three month moving average ii. A three period weighted moving average using weights of 1, 2, and 3. Assign the highest weight to the most recent data iii. Exponential smothing when α = .6 and the forecast for march is 350Question 3 Make a decimal outline of any of these topics (choose one only): (a) Impact of CORONA-19 Pandemic on Teaching and Learning, (b) Impact of CORONA-19 Pandemic on Employment, and (c) Impact of CORONA-19 Pandemic on Business.
- Question 1 Interpreting the reasons for studying consumer behaviour has different implications. Organizations may prioritize on certain factors such as changing product life cycle, or the augmented role of services marketing with reference to their nature of business and current market requirement. As a student of consumer behaviour, explain ONE (1) most important reason why consumer behaviour is important for each of the below given business entity. Justify your choice with relevant background. a. A toy manufacturing company. b. A mobile manufacturing company. c. A five-star hotel.QUESTION 1 The table below shows the sales figures for a brand of shoe over the last 12 months. Months January February March April May June July Sales 69 75 86 92 95 100 108 115 125 131 140 150 August September October November December a. Using the following, forecast the sales for the months up to January the following year:- i. A simple three month moving average. ii. A three period weighted moving average using weights of 1, 2 and 3. Assign the highest weight to the most recent data. iii. Exponential Smoothing when a= .6 and the forecast for March is 350. iv. Determine which of the three forecasting technique is the most accurate using MAD.QUESTION 3 Academic research involves a thorough investigation into what is known about a given topic and is focused on making new discoveries for the scientific community. Appraise the importance of academic research and writing and further report on the ways academic research is used in practice.