Discuss the concept of using ethics as a competitive advantage. Address the following: In what way did Pepsico use ethics as a driver for competitive advantage? Include the three ethics policy components that were applied across the company’s value chain as a culture of ethics allows all employees to focus their efforts on the ethical pursuit of corporate objectives without ambiguity.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Discuss the concept of using ethics as a competitive advantage. Address the following:

  • In what way did Pepsico use ethics as a driver for competitive advantage?
  • Include the three ethics policy components that were applied across the company’s value chain as a culture of ethics allows all employees to focus their efforts on the ethical pursuit of corporate objectives without ambiguity.
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