How to control anxiety? Content or Delivery? What matters more to your audience? What Causes "Presenter Mode"?

The marketing mix does NOT include which of the following?Choose one answer.a. Product b. Promotion c. Delivery of the product d. Social class

QUESTION 23 In the 1950s, Walt Disney began to plan the development of a theme park that would eventually become Disneyland. Disney hired an economist to help determine whether the park would be a financial success. This economist surveyed managers of existing amusement parks for advice. Many of these managers A. recommended that the theme park be located in California because population in the state would increase greatly in the future. Disney followed this advice. B. recommended that Disney first build an audience for his park by offering the ABC television network a weekly program that would feature Disney movies, cartoons and original programming. Walt Disney followed this advice. Both the television program and Disneyland were financial successes. C. recommended that Disney not build the park and leave the amusement park business to those who knew what they were doing. D. believed that a theme park would be very successful because the Disney name created a market among children…

Discounts and incentives are demand options. True False

Why would Dreamforce include a special series of sessions for the CEOs of customer companies? Explain your answer in terms of the organizational influences on the buying decision process.

Do you think that MTV’s future lies mostly in its international operations? Explain your

Mario wants to expand the market for his specialty line of clothing, but he doesn't have the funds to build a second store or to create a catalog. What channel would be the best way for Mario to find more customers without incurring a huge expense?

How does Nederlander’s Audience Rewards program result in a competitive advantage?

It refers to the factor or consideration exhibited by a company, service, product or brand as the reason that one product or service is different from and better than the others and that enables it to stand out from competitors.

Determine an effective marketing response to a change in the social-cultural • environment.