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- Ethical marketing is more of a philosophy that informs all marketing efforts than a marketing strategy. Consider a social media advertisement that claims a product will do X, Y, and Z, but when you order it, you discover it can only do X. These types of disreputable, dishonest, and corrupt marketing strategies acted unethically. Finally, while unethical marketing may succeed in the short term, it is not a good long-term strategy. Customers will begin to distrust your brand as a whole, making it difficult to find brand advocates willing to spread awareness about your product or service through word-of-mouth marketing. Investigate the critical role ethics plays in modern marketing and formulate the best practises to create ethical solutions to all of your marketing challenges?Imagine that you want to start your own business. For your business (e) Develop a brief marketing strategy for your new business, and state your marketing strategy, including short-term and long-term strategies (f) Will vour business hire employees or independent contractors (ICs)? Why? What reasons do you have for choosing employees or ICs? Does your classification conform to the law? (g) What are some of the major legal risks your business may face in employment, marketing, sales, purchasing and/or development (vou may wish to consider tort risk, criminal law risk, agency and employment risks, contract risks, or any other legal risks). Be sure to respond to all parts of all questions by 11:59pm EST Sunday.What are the goals of the Federal Trade Commission?List the ways in which the FTC affects marketing activities. Do you think a single regulatory agency shouldhave such broad jurisdiction over so many marketingpractices? Why or why not?
- “An organization should follow a promote-from-within policy.” What are the advantages and disadvantages of a promote-from-within policy, and when should an organization utilize this practice? Explain.Just Answer the Number 3! Here is the Answer for the Number 1. Every business should be ethical in their practices to ensure the success of it in public. The business which could be most preferable in this case would be instant noodles rich in nutrients. Purpose: To create such products which could easily be made by even children. Children and youth or even adults can consume this as their morning/evening snack. Nowadays, many manufacturers involve in unethical practices and destroy the nutriency level in their products which would surely be avoided in this business. Type of business - the Business would be of FMCG products. As it requires to be consumed soon. This will be a convenience product which will be available in all retail stores. Mission statement - Mission statement states the short-term Objectives for which the company is set up. The mission statement would be: ' Provide healthy and delicious instant noodles enriched in nutrients so that the children and youth doesn't…write a CSR critique about Nike. word count - 500 words
- Carefully explain the concept of Marketing in your words and briefly describe the universal functions associated with marketing. a). Identify and briefly explain the five major parts of the environment of marketing. (b). Identify and carefully describe the controllable factors and the uncontrollable factors of the environment of marketing. (Note: Please make sure that you identify and explain the controllable factors of top management, the controllable factors of marketing, and the uncontrollable factors of the external environment.)13) Compare the two common principles that can be used in guide companies and marketing on issues of ethics and ethics responsibilityA company’s marketing environment consists of actors and forces outside the company that affect marketing management’s ability to develop and keep successful transactions with its target customers. The environment today is changing very quickly, and it is difficult to predict what the future will bring. It is important therefor to monitor the market environment and, if necessary, change the marketing plan to meet new opportunities or threats. It is dangerous for the life of the company to ignore what is going on in the environment. (i). Identify the two main forces and explain how each affects companies marketing efforts to survive in business environment.
- How does Afterpay Limited demosntarte Corporate Social Responsibility (CSR)? Provide examples and evidence.New-product development is important to a company like Medtronic, hut it is hard work, and often leads tofailure.How can a company encourage its enployees to take initiative,make a profit,and be ethically and socially responsible?Ethical businesses require employees to:a.) Have a mutual dedication to company goalsb.) Have diversifying views on ethicsc.) Perform acts that demonstrate a high degree of moralityd.) Approach sales from a holistic approach