One of the major disadvantages of the focus group interview approach is that 1. it is difficult to get in-depth information about the research topic. 2. ideas generated by the group can't be tested later with other research. 3.once the interview is over there is no way for a marketing manager who was not there to evaluate what went on. 4. there is no interviewer, so the research questions may not be answered. 5. it is difficult to measure the results objectively

One of the major disadvantages of the focus group interview approach is that 1. it is difficult to get in-depth information about the research topic. 2. ideas generated by the group can't be tested later with other research. 3.once the interview is over there is no way for a marketing manager who was not there to evaluate what went on. 4. there is no interviewer, so the research questions may not be answered. 5. it is difficult to measure the results objectively

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter1: Introduction: What This Book Is About

Section: Chapter Questions

Problem 1.6IP

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