Scenario: You are recently employed as a manager in the head office of a Western fast-food chain multi-national enterprise, which is looking to expand into new markets in developing countries and take market share away from the competitors. You have recently been included as a member of a high-level strategic planning committee, which will play a key role in developing the company’s future strategy and direction. You have been invited to offer your considered opinions at the next meeting.   In the context of strategic planning, discuss the strategic options you will present at the meeting. Answer this question in not more than 400 words.

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Scenario: You are recently employed as a manager in the head office of a Western fast-food chain multi-national enterprise, which is looking to expand into new markets in developing countries and take market share away from the competitors. You have recently been included as a member of a high-level strategic planning committee, which will play a key role in developing the company’s future strategy and direction. You have been invited to offer your considered opinions at the next meeting.

 

In the context of strategic planning, discuss the strategic options you will present at the meeting. Answer this question in not more than 400 words.

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