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Suggest an appropriate pricing strategy under the new product pricing for both these segments and justify your recommendation by evaluating two features of each pricing strategy

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Mr. Peter is operating a store in Sharjah. He has two types of apparels targeting two types of consumer segments. One type of the products is for the high-income consumer segments and the other one is for the low-income consumers.

question:- Suggest an appropriate pricing strategy under the new product pricing for both these segments and justify your recommendation by evaluating two features of each pricing strategy

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