Suppose you are the managing director of a firm that produces two goods: A and B. The price elasticity of demand for good A is 0.75 and for good B it is 2.5. The firm is experiencing serious cash flow problems and you have to increase total revenue as soon as possible. If you were in a position to set the price for these two goods, what would be your pricing strategy for each product?

Microeconomics: Private and Public Choice (MindTap Course List)
16th Edition
ISBN:9781305506893
Author:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Chapter7: Consumer Choice And Elasticity
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Suppose you are the managing director of a firm that produces two goods: A and B. The price
elasticity of demand for good A is 0.75 and for good B it is 2.5. The firm is experiencing serious
cash flow problems and you have to increase total revenue as soon as possible. If you were in
a position to set the price for these two goods, what would be your pricing strategy for each
product?

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