The Seashore Stand is a take-out food store at a popular beach resort. Cindy Smith, owner of the Seashore Stand, is deciding how much refrigerator space to devote to four different drinks. Pertinent data on these four drinks are as follows: (Click to view the data.) Sexton has a maximum front shelf space of 12 feet to devote to the four drinks. She wants a minimum of 1 foot and a maximum of 6 feet of front shelf space for each drink. Read the requirements. Requirement 1. Calculate the contribution margin per case of each type of drink. Cola Lemonade Punch Natural Orange Juice Cola Selling price per case Variable cost per case Contribution margin per case Requirement 2. A coworker of Sexton's recommends that she maximize the shelf space devoted to those drinks with the highest contribution margin per case. Do you agree with this recommendation? Explain briefly. $ Total Feet of Shelf Space Lemonade 19.25 S 13.80 Cola 20.60 $ 16.90 OA. This recommendation makes sense. It will allow the company to maximize their contribution margin. OB. This recommendation does not make sense. The company should allocate equal shelf space to each product so the customer has plenty of options. OC. This recommendation does not make sense. It fails to recognize that the company has limited shelf space and therefore wants to maximize the contribution margin per foot of shelf space. Requirement 3. What shelf-space allocation for the four drinks would you recommend for the Seashore Stand? Show your calculations. Begin by calculating the amount that should be used to determine the allocation. (Round your answers to the nearest cent.) Punch per Foot of Shelf Space Lemonade 27.70 $ 20.90 Allocate the shelf space to each product and show the effect it will have on the Seashore Stand's operations. (Roun Total Natural Orange Juice Punch 38.80 30.30 per Day Natural Orange Juice C... Data table Selling price per case Variable cost per case Cases sold per foot of shelf space per day Print $ $ Cola Lemonade 19.25 $ 13.80 $ 7 20 Done 20.60 $ 16.90 $ Natural Punch Orange Juice 27.70 S 38.80 20.90 S 30.30 22 4 - X

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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The Seashore Stand is a take-out food store at a popular beach resort. Cindy Smith, owner of the Seashore Stand, is deciding how much refrigerator space to devote to four different drinks. Pertinent data on these four drinks are as follows:
(Click to view the data.)
Sexton has a maximum front shelf space of 12 feet to devote to the four drinks. She wants a minimum of 1 foot and a maximum of 6 feet of front shelf space for each drink.
Read the requirements.
Requirement 1. Calculate the contribution margin per case of each type of drink.
Cola
$
Cola
Lemonade
Punch
Natural Orange Juice
Total
Selling price per case
Variable cost per case
Contribution margin per case
Requirement 2. A coworker of Sexton's recommends that she maximize the shelf space devoted to those drinks with the highest contribution margin per case. Do you agree with this recommendation? Explain briefly.
Feet of
Shelf Space
Lemonade
19.25 $
13.80
Cola
20.60 $
16.90
Punch
A. This recommendation makes sense. It will allow the company to maximize their contribution margin.
O B. This recommendation does not make sense. The company should allocate equal shelf space to each product so the customer has plenty of options.
O C. This recommendation does not make sense. It fails to recognize that the company has limited shelf space and therefore wants to maximize the contribution margin per foot of shelf space.
Requirement 3. What shelf-space allocation for the four drinks would you recommend for the Seashore Stand? Show your calculations.
Begin by calculating the amount that should be used to determine the allocation. (Round your answers to the nearest cent.)
Natural
Orange Juice
per Foot of
Shelf Space
Lemonade
Natural
Orange Juice
27.70 $
20.90
Punch
Allocate the shelf space to each product and show the effect it will have on the Seashore Stand's operations. (Roun
Total
38.80
30.30
per Day
Data table
Selling price per case
Variable cost per case
Cases sold per foot of shelf space per day
Print
$
$
Cola
Lemonade
19.25 $
13.80 $
7
Done
20
20.60 $
16.90 $
Natural
Orange Juice
38.80
30.30
Punch
27.70 S
20.90 $
22
4
X
Transcribed Image Text:The Seashore Stand is a take-out food store at a popular beach resort. Cindy Smith, owner of the Seashore Stand, is deciding how much refrigerator space to devote to four different drinks. Pertinent data on these four drinks are as follows: (Click to view the data.) Sexton has a maximum front shelf space of 12 feet to devote to the four drinks. She wants a minimum of 1 foot and a maximum of 6 feet of front shelf space for each drink. Read the requirements. Requirement 1. Calculate the contribution margin per case of each type of drink. Cola $ Cola Lemonade Punch Natural Orange Juice Total Selling price per case Variable cost per case Contribution margin per case Requirement 2. A coworker of Sexton's recommends that she maximize the shelf space devoted to those drinks with the highest contribution margin per case. Do you agree with this recommendation? Explain briefly. Feet of Shelf Space Lemonade 19.25 $ 13.80 Cola 20.60 $ 16.90 Punch A. This recommendation makes sense. It will allow the company to maximize their contribution margin. O B. This recommendation does not make sense. The company should allocate equal shelf space to each product so the customer has plenty of options. O C. This recommendation does not make sense. It fails to recognize that the company has limited shelf space and therefore wants to maximize the contribution margin per foot of shelf space. Requirement 3. What shelf-space allocation for the four drinks would you recommend for the Seashore Stand? Show your calculations. Begin by calculating the amount that should be used to determine the allocation. (Round your answers to the nearest cent.) Natural Orange Juice per Foot of Shelf Space Lemonade Natural Orange Juice 27.70 $ 20.90 Punch Allocate the shelf space to each product and show the effect it will have on the Seashore Stand's operations. (Roun Total 38.80 30.30 per Day Data table Selling price per case Variable cost per case Cases sold per foot of shelf space per day Print $ $ Cola Lemonade 19.25 $ 13.80 $ 7 Done 20 20.60 $ 16.90 $ Natural Orange Juice 38.80 30.30 Punch 27.70 S 20.90 $ 22 4 X
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